Apple Keynote - September 12, 2017

At their most recent keynote at the Steve Jobs Theater on September 12, Apple proudly unveiled four new products: the iPhone X, iPhone 8, Apple Watch Series 3, and Apple TV 4K. Their hardware was the primary focus of the event, however, with the announcement of these four devices also came iOS 11 and watchOS 4, both available September 19.

By far the most notable addition to Apple’s lineup is the iPhone X (priced at $999, this premium model phone is completely separate from the standard iPhone line, much like the iPhone 5C from 2013). Its display is one of the most notable changes made to the iPhone design scheme, featuring a 5.8 inch, 2436 x 1125 resolution, (32% higher than a typical 1080p screen), and a HDR display, with rounded corners that fill the entire front of the phone. It is beautiful, but strikingly, there’s a bezel at the top center of the screen containing the phone’s earpiece that could prove to be a distraction depending on the app being used. Touch ID has also been removed from this premium model and replaced with face recognition, which could be a deterrent for users who have grown accustomed to using their fingerprint to unlock their phone. All three phones (iPhone X, iPhone 8 Plus, and iPhone 8) share the same A11 Bionic processing chip and wireless charging functionalities and come in 64GB and 256GB storage variations. The iPhone 8 Plus and iPhone 8 also have 5.5 inch 1080p and 4.7 inch 720p displays, respectively, and all three new iPhones will come shipped with iOS 11.

Less talked about are the Apple Watch Series 3 and Apple TV 4K. The company’s new model of watch comes in two variations: one with cellular connectivity, and one without. SIM card support is surely the most important feature- it allows users to text, call, and communicate with their iPhone even when out of reach of their phones, but it comes at a price: an iPhone is required to pair with the Series 3, which may be a big turn off for Android users, and it also requires a compatible carrier to provide connection to a cellular network. The new 4K Apple TV, priced at $199, comes in 32GB and 64GB models, and is essentially the same as the older models of Apple TV’s, except for the fact that this 2017 rendition supports 4K HDR playback through HDMI, and comes with an A10X Fusion processing chip to improve its performance.